Apex Logistics
Rebranding + Identity + Website
2023
01About
We are an independent design studio working with founders and teams who need their brand to do more than look current. Founded on the idea that clarity is what lasts, we approach every project the same way — from its market, its people and the decade it has to survive. The work spans identity, digital product and the strategy underneath both.
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02Services
What we do
Four practices, one team. Most engagements start with one and grow into the rest.
The identity applied — sites, products, and the interfaces people actually use.
- Starts at
- Delivery
- Includes
The mark, the type, the palette — and the rules that keep them together.
- Starts at
- Delivery
- Includes
Changing what stopped working, without throwing away what still does.
- Starts at
- Delivery
- Includes
Deciding what the brand is for, and what it is willing to give up.
- Starts at
- Delivery
- Includes
03Work
03 — Work
Selected work
A short list, on purpose. Each of these ran end to end — positioning, identity, and the product it lives in.
04Why us
Fewer projects, further
We take on a handful of clients a year so each one gets the attention it deserves — and a result that keeps working long after launch.
01Fast turnarounds
Timelines are respected here. Expect quick handoffs, clear communication, and momentum that doesn't stall.
02Design that Converts
Good design looks great and works better. We prioritize performance and user goals.
03Committed to Perfection
We iterate and refine until the result is exactly what you need.
04Quality over quantity
We take on fewer projects so each one gets the attention, detail, and care it deserves.
05Clients
In their words
What the people who hired us say afterwards.
Moss revamped our website and branding, boosting customer inquiries by 55%. Their creativity, strategy, and attention to detail made the process seamless, exceeding our expectations!
Joe GlodbergCEO
Moss transformed our website and brand—customer inquiries jumped 55%! Their creativity and strategic approach exceeded all expectations.
Sarah MillerHomeowner
We saw a 37% increase in inquiries after Moss redesign. Their blend of strategy, creativity, and precision made the entire experience effortless.
David ChenOperations Director
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06Journal
07 — Journal
Notes from the studio
What we think about between projects — brand systems, naming, typography and the decisions that come before anything is drawn.
Tell us where the brand is today and where it needs to go. We’ll come back with a route, a timeline and a number.
- Where we work
- Booking from